Summer On The Mount Promo
Proposed promotional design concept for a sermon series at Allegheny Center Alliance Church in Pittsburgh, PA. The series took place over the summer months and dissected Jesus' Sermon on the Mount so the client came up with the title, "Summer on The Mount" and requested a design that echoed the look of vintage summer vacation destination postcards. The design incorporates a photo taken from The Mount of Beatitudes where Jesus is believed to have preached the Sermon on the Mount. It also features traditional paintings of Jesus delivering the sermon. This design would have been the basis for all the other design components of the promo but, although the client loved the execution, the concept was ultimately rejected by the lead pastor in favor of a more conservative approach, which is also displayed below.