Campaign for a Cause Promo
Promotional collateral for a Pittsburgh Post-Gazette program in which Pittsburgh's top 25 advertising agencies competed to create the best multimedia campaign for a charity of their choice. The agency with the most creative and effective campaign won a $75,000 multimedia campaign. The program's launch event was held at the Andy Warhol Museum in Pittsburgh, which inspired the program's visual identity based on Warhol screen prints. The event invitations were hand-delivered to each agency with a heart box of Vosges Haut-Chocolat gourmet chocolates.